Word: packards
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Dates: during 1960-1969
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Sherwood Harry Egbert, president of Studebaker-Packard, barreled down the test track at the company's South Bend plant one day last week in a sleek sports coupe, the likes of which no U.S. motorist has ever seen. Still shrouded in deep corporate secrecy, the new car was nonetheless already the talk of Detroit. Christened Avanti (Italian for "Forward"), it is finless, aerodynamically clean, and fast; it may well prove the most talked-of car turned out by any U.S. automaker since Ford Motor Co. introduced its first Thunderbird...
...Avanti is harddriving, flamboyant Sherwood Egbert's own brainchild. Ever since he took over faltering Studebaker-Packard in February 1961, Egbert has been painfully aware that the company badly needs some avanti pointing. Stuck with his predecessors' designs, Egbert saw Studebaker sell only a paltry 72,155 cars last year, managed to turn a $3.1 million loss into a $2.5 million profit only by selling off the company's plastics division to Monsanto...
Even little Studebaker-Packard is doing better. Its Larks apparently have benefited by borrowing some styling ideas from Germany's Mercedes-Benz, which S.P. markets in the U.S. Despite a six-week strike earlier this year, Studebaker has boosted its market share from 1.3% to 1.9% in early March. To demonstrate his confidence that S.P. is here to stay, new President Sherwood Egbert last week announced the purchase of a new company, Paxton Products. It manufactures superchargers...
...Studebaker-Packard will probably jump the fall season with a summer-born, completely new, Raymond Loewy-designed Thunderbird-market car with European lines and lots of glass...
Gospel of Success. Bluff, cigar-smoking (ten Coronas a day) Roy Abernethy started out as an apprentice Packard mechanic at 18? an hour in 1926. By the time he joined Romney seven years ago, Abernethy had won a formidable reputation as a Packard dealer ($1,000,000 worth of cars in a single year in Hartford, Conn.) and as sales vice president of Willys Motors. At A.M.C. he put new life into a listless sales organization by flying 50,000 miles a year to spread Romney's gospel of the compact car. Cross, a quiet, analytical attorney, drew...