Word: packards
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Manuals for smaller, less expensive items can also be frustrating. Instructions for a Pulsar digital quartz watch ($59) go on for 13 pages before telling how to set the time. One Hewlett-Packard financial calculator ($110) comes with an operating booklet that runs to 246 pages of small type. The company supplements that with a 170-page training guide that sells for $15. "People have said we should do something like this for all our manuals," observes Janet Cryer, who wrote the guide...
...current business bestseller In Search of Excellence hails Hewlett-Packard as one of the best-managed companies in America. In 45 years the firm has grown from a garage in Palo Alto, Calif., to a giant whose $4.7 billion in sales embraces a wide range of high-technology products, which include minicomputers and electronic test and measuring instruments. Hewlett-Packard now ranks 75th on the FORTUNE list of the largest U.S. industrial companies, and its pocket calculators have made HP household initials among scientists and engineers...
Despite such a string of successes, Hewlett-Packard has stumbled badly in personal computers. In 1976 one of its engineers, Stephen Wozniak, designed an early personal computer, but managers were scornful about its prospects. Wozniak thereupon left to help start Apple Computer. Finally, in 1980, Hewlett-Packard introduced its own personal computer, the HP 85, and followed it up with nine other models. But the products were aimed primarily at engineers, and since they were produced by five separate HP divisions, they ran different software, used three different keyboards, and were marketed in an uncoordinated manner. Result: they sold poorly...
...Hewlett-Packard may finally be finding its touch with personal computers. Next month it will introduce a battery-operated portable computer, code-named Nomad, that will weigh 8.5 Ibs. and sell for $3,000. Industry insiders are excited about the machine, which has a tilt-up flat screen and built-in software including the industry's current hit, Lotus 1-2-3, a business planning program that also produces graphs. The computer has twice the memory of Apple's hot-selling Macintosh, and is designed to connect to the IBM Personal Computer as well as to Hewlett-Packard...
...drive for success in personal computers, Hewlett-Packard had to develop a totally different kind of marketing. While previously the company had sold products mainly to sophisticated industrial users, it was now going after the mass market. First Hewlett-Packard hired the McKinsey consulting company to do a yearlong product-planning study. Then it consolidated its personal-computer operations into a new group headed by Cyril Yansouni, 41, a 17-year company veteran. Admits Yansouni: "We were dabbling in the business but not pushing really hard." Yansouni has tried to eliminate product overlaps and jazz up the company...