Word: packards
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...based Leo Burnett advertising agency gave all 1,600 of its U.S. employees a "profit-participation cash bonus." Said one Burnett executive: "It was a good deal better than last year's. I haven't detected a single sign of disappointment." At Silicon Valley's Hewlett-Packard, supervisors ceremoniously handed out checks to 62,500 employees for two weeks' extra pay, just in time for Christmas shopping. To qualify, employees needed at least six months on the job. The total bonus came to $49 million, up slightly from last year. Said Spokeswoman Karen Jervais: "Keeping costs...
Even well-established computer makers are being forced to copy IBM. In September, Hewlett-Packard (1982 sales: $4.2 billion) introduced an office computer built around the same microprocessor that the PC uses and employing the same operating system. "It's the first time we've conformed to an industry standard," says Cyril Yansouni, general manager of the Palo Alto, Calif.-based company...
...books like Russell Lynes' The Tastemakers and Vance Packard's The Status Seekers were read by apprehensive Americans eager to appear just a little classier than they were. Their expectations implied that class was a matter not of birth and inheritance but of accomplishment and style. As a system, class belonged to a Europe of social barriers and humiliations that no American would stand...
...program is attractive to us because it is in keeping with our affirmative action goals to increase minority representation in the company, expecially in professional positions." Nancy Kendrick, a personnel official at Hewlett Packard, one of the participating firms, said Thursday...
...true snob is a complex character. He is not merely a status seeker in Vance Packard's sense of the term, or a simple showoff. (Still, touches of artful swank are essential-the polo mallet cast casually onto the back seat of the car, or the real, working buttonholes on jacket sleeves that betray the Savile Row suit.) The authentic snob shows it by his attitude toward his superiors and his inferiors. Gazing upward, he apes and fawns and aspires to a gentility that is not native to him; looking down, he snubs and sniffs and sneers at those...