Word: packards
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...Vance Packard's The Hidden Persuaders, which 'pictures the consumer as powerless to resist motivational advertising," is indicative of the widespread uneasiness, Bauer asserted, and worry about conformity is on its way to becoming more of a problem than conformity itself...
...GLAD YOU CAN HELP was the United Fund's slogan this fall in South Bend, Ind., one of the cities worst hit by 1958's recession. Many were. Though Studebaker-Packard's work force had been cut 10%, men still on the job dug deeper, came up with exactly the same as last year's total: $67,000. In jittery Detroit, Ford's workers boosted their average contribution from $20.02 to $24.35. Northrop Aircraft's payrollers in Los Angeles raised their contribution to the local A.I.D. chest from $269,000 last year...
...nine months to $16.2 million, v. $229.5 million profit in the same period last year. Chrysler's ink was even redder: its third-quarter loss of $20-million pushed the loss for nine months to a total of $45.2 million, v. a $103.6 million profit in 1957. Studebaker-Packard, which lost $12.4 million in the first nine months of 1957, lost $22.5 million through this September...
Studebaker-Packard's new small car, the Lark, also made pricing news. Its price was set lower than the list prices of the Big Three and in some cases below American Motors' hot-selling Rambler. The Lark begins at $1,756 for a two-door, six-cylinder model, ranges to $2,362 for an eight-cylinder station wagon. Its four-door six carries a list price of $1,821 v. $1,918 for the cheapest four-door Rambler, but most of its two-door models run slightly above Rambler's two-door Rambler American series...
...before, and prospects are for a production of 75,000 this week. Production was still held back by wildcat strikes at General Motors, but other carmakers hiked schedules. Chrysler hopes to increase production 15% this week. Ford's Mercury-Edsel-Lincoln division plans a 40% hike, and Studebaker-Packard scheduled a 50% rise; with Ramblers running off the line at an alltime peak, American Motors raised schedules...