Word: packards
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...Packard had stuck to his expressed purpose, there would not have been overly much to complain about in his book. But he did not write only an informative exploration, he made his book a sermon. He appears to be appalled obviously by these discoveries and techniques of the advertising age and seeks to instill this horror in his readers...
Five gets you ten that Packard's satchel-mouthed "Hawk" hits the street under the name of "The Toad...
...auto industry's Little Two this week brought out the new models that will make them or break them in 1958 -and the Big Three rooted anxiously from the sidelines. No automaker wants either American Motors or Studebaker-Packard to go under; it would inevitably lead to cries of monopoly, and possible trouble with trustbusters. Of the two, American Motors made the more drastic changes...
Springs & Shovels. As for Studebaker-Packard, whose market share is only 1.1% this year, it will still compete model-for-model with Big Three. From the austere, stripped-down Studebaker Scotsman ($1,796) to the handsome, expensive (up to $12,000) Mercedes-Benz line that it distributes in the U.S., the cars show few mechanical or style changes. Most models are about 2 in. lower, offer a "luxury-level ride" incorporating variable coil springs that automatically adjust to road conditions. One new car: a Packard "Hawk" sports car to match Studeba-ker's Hawk series, with...
Bareheaded in the sunshine, President Adolfo Ruiz Cortines stood and waved one morning last week as his open Packard purred past more than 1,000.000 shouting citizens of Mexico City. At the Chamber of Deputies the President launched into his yearly report on the state of Mexico. By custom established in his four previous reports, the President spoke in his flat voice for more than three hours. But from time to time he dropped hard facts of progress that stood out like milestones. Items...