Word: packards
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...Russian car, the Zil, will go into production soon to replace the Packard-like Zis as the Reds' top luxury model. Billed as an all-Red design, the seven-passenger Zil still owes plenty to Detroit: two-tone colors, wrap-around windshield and bumpers, automatic shift. The price, though, is strictly Russian: 70,000 rubles...
LOWEST-PRICED U.S. CAR of standard size will be Studebaker-Packard's new "Scotsman," which will go on sale this fall. Prices, including heater, defroster, excise taxes, delivery: $1,776 for two-door sedan, $1,995 for two-door station wagon...
...health programs. Not so long ago, when an advertiser was using psychology, it was a hit-or-miss affair of hunches; today it has become a solidly entrenched and complex specialty known as MR (short for motivation research). In The Hidden Persuaders (David McKay; $4), Free Lance Writer Vance Packard analyzes the mass psychoanalysis carried...
...still new enough for its accuracy to be hotly debated. Packard quotes one practitioner of the penumbra art as saying: "It is about as far advanced as public-opinion polling was in the early '30s." But because it is subtler, and specifically because it deals with the unconscious, MR is probably far more influential than Gallup polling, and potentially more sinister. Psychologist Dichter offers a smooth line in defense: "Persuasion is education. Ideally people should never be influenced, but the fact is they are constantly influenced by parents, teachers, etc. . . . Creative discontent is wholesome; only when the goal...
Studebaker-Packard Corp. this week took over the exclusive U.S. distributorship of Germany's Mercedes-Benz cars, priced about $5,000 to $13,000. The deal puts the company back into the luxury-car market, gives it, and Curtiss-Wright, permission to import and manufacture Mercedes-Benz diesel engines and fuel-injection systems. With an eye on the sales surge of cheaper foreign cars, S-P also plans to produce a stripped-down version of its two-door "Champion" this year. Price: about...