Word: packards
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...INDUSTRY will be shaken up in an effort to equal Western standards. After years of putt-putting along with four out-of-date models-the Moskvich (like a 1939 German Opel), the Pobeda (like a 1939 Ford), the Zim (like a 1946 Buick) and the Zis (like a 1941 Packard)-the Reds admit that their postwar designs "are in some respects inferior." A special Auto Ministry will be set up to boost production (1955 planned output: a bare 80,000 cars), cut prices, bring out a new people's car called the Volga, facelift the others...
...sales gimmicks blossomed every day. Miami's Colonial Pontiac Agency offered a weeklong, all-expense-paid trip to Paris for every new-car buyer, had 20 takers in the first week. With each Studebaker sale Washington's Lee Butler gave out one share of Stude-baker-Packard stock, free gasoline for the first 1,000 miles. Los Angeles dealers brought in customers by offering a stripped-down model at rock-bottom price, threw in a radio for $1 extra, white sidewalls for a second $1, automatic drive for a third...
...furious production pace of the Big Three was crowding the independents almost off the road. Eight-month-old Studebaker-Packard showed an operating loss of $5,694,141 for the first three months. However, the firm is currently in the black with Packard orders exceeding production according to President James J. Nance...
...English Q were required to attend the exam, in tuxedos, but the time limit was closer to 15 minutes than three hours. Other members of the University, except proctors, were welcome, without tuxedos. Seven other speakers displayed their rhetorical skill, poise, and sophistication before English N. Frederick C. Packard, associate professor of Public Speaking, and a tape recorder. For the rest of the College, finals will not start for another two weeks, until Wednesday, May 25. They will continue then for two weeks, ending on June 7. Memorial Day, on May 30, will be a holiday...
...automobile manufacturers were doing just as well. General Motors reported that it earned $309,406,862 in the first quarter, a 64.7% increase over last year. But the independent automakers were still having a tough time. Stude-baker-Packard has not yet announced its earnings for the quarter, but did report that only in March, the last month in the quarter, it had managed to operate in the black. Kaiser Motors, however, an almost chronically profitless independent automaker, earned $1,207,113 during 1955's first quarter, v. a loss of $7,509,340 in the same period...