Word: packards
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...PACKARD entered the experimental plastic sports-car parade with the three-passenger "Panther," powered by a 212-h.p. straight-eight engine...
...worked off by the end of the first quarter, expects a sharp upturn in spring and total sales of at least 160,000 this year. Kaiser Motors is only in limited production for 1954, has made just minor changes in its three-car (Henry J, Kaiser, Aero Willys) line. Packard, which only face-lifted its 1954 cars but boosted horsepower (to 212), has a new V-8 engine in the works and a completely new body on the drawing boards for 1955. But Packard is having its troubles, has stopped producing cars for a week and laid...
...Packard Motor Car Co. took the wraps off its 1954 models and a new Clipper Super series which will give it a complete range of cars from medium-priced ($2,500) to luxurious ($7,200) custom models. Except for rounding off the boxy look of earlier models, most of the changes were under the hood. Into Packard's Caribbean convertible has been put a new straight-eight, 212-h.p. engine with the highest compression ratio (8.7 to 1) in the industry...
...Willys Motors announced a new two-passenger sports car, the Kaiser Darrin 161, designed by Howard A. Darrin, who has done cars for Packard and Lincoln as well as custom cars for Rita Hayworth and Errol Flynn. Like Chevrolet's Corvette, the Darrin 161 has a plastic body that weighs but 300 lbs. (total weight: 2,175 lbs.). Powered by a six-cylinder, 90-h.p. engine, it has six forward speeds and doors that slide into the front fenders instead of opening outward. Factory list price...
...just the independents who were being hurt. Chrysler Corp., hard hit by the slow cleanup sale of its 1953 cars, laid off some 9,200 workers. Nash has already announced an eight-day shutdown to help dealers trim inventories; Studebaker is shut down until early next month; Hudson and Packard cut their work forces. Still unaffected are General Motors and Ford Motor Co., both of which are planning higher output of their cars in the first quarter of 1954 than in the same period of 1953. The Ford-Chevrolet race for supremacy appeared to be starting its second...