Word: packards
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...Packard, a notable holdout for a straight-eight engine, plans to abandon it for a V-8 in its 1955 models. General Motors will also switch to V-8s for its two lowest-priced lines-Chevrolet and Pontiac...
...addition to a new line of cars, Chrysler also added a new company last week. It agreed to pay $35 million, the book value, for the machinery, equipment and eleven plants of the Briggs Mfg. Co., which has been making bodies for Plymouths and for the Packard Motor Car Co. The biggest block (19%) of Briggs's stock is held by the family of Founder Walter O. Briggs, who also own the Detroit Tigers...
...reason for the sale was that both Chrysler and Packard had been looking around for a new body builder. They had not been satisfied with Briggs's workmanship and were concerned over its labor troubles, which repeatedly interrupted production. Chrysler, which hopes to improve production and labor relations and cut costs, also offered to continue making Packard bodies. Packard will stay temporarily, but will probably build its own body plant because it does not want to reveal its new models or styling changes in advance to a competitor...
Blitz Selling. Most of the old hands were still in good shape; they went after customers and clinched deals with old-fashioned selling. Packard dealers were making door-to-door calls to line up prospects. The Ford Motor Co. put on a nationwide campaign of "blitz sales." In Seattle, Ford Dealer William 0. McKay advertised that he had to sell 131 cars in 48 hours. The inference was that he would make a good deal, and customers nocked to his showrooms. Without benefit of discounts or special deals, McKay easily sold the cars. In Denver, Ford Dealer Richard Whitfield...
...PACKARD will have only minor changes in its standard line...