Word: packards
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With a few conspicuous exceptions, the new cars look remarkably alike. Only a slight exaggeration is Packard's claim that it is "the one 1936 car on the roads . . . you can recognize." Chromium radiator grilles are almost universal. Horns are recessed. Headlights spring out horizontally from the radiator shell like the two eyes of a rangefinder. Lower lines are horizontal, often more decorative than functional...
...Successful was the new Packard One Twenty, named for its 120-inch wheelbase, selling around $1,000. Priced at less than half the standard Packard models, the One Twenty was delivered in February 1935. Since then more than 25,000 One Twenties have been produced, with the Packard baby outselling older models...
...Packard's 1936 schedule calls for 9,000 standard Packards, 70,000 One Twenties. Best previous production occurred in fiscal 1929 when some 50,000 cars were turned...
...Packard. In 1903 it moved to Detroit, leaving the Packards behind. By that time two of its principal owners were young Yalemen who had served together in the Spanish War on the U. S. S. Yosemite- Henry Bourne Joy and Truman Handy Newberry, both born in November 1864. Mr. Joy, whose father formed the "Joy System" of railroads, part of which became the nucleus of the present Chicago, Burlington & Quincy served as Packard's president (1905-16). Mr. Newberry made a pleasant little splash as T.R.'s Secretary of the Navy (1908-09) and a large unpleasant splash...
Independents. Outside General Motors, Ford and Chrysler there are only ten U.S. automakers with any appreciable volume. In addition to Packard, they are Studebaker, Fierce-Arrow, Hudson, Nash, Hupp Auburn, Graham-Paige, Reo, Willys-Over-land...