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...their sporting prowess into a marketable asset. Tian and Guo are among the first to make this headlong leap. Tian, the reigning Olympic champion in platform diving, zips around in a Mitsubishi Pajero suv and has a closet full of Versace and Armani. His rock-star mane and six-pack abs have helped cast him as a pitchman for Amway and Bausch & Lomb. Guo, with her porcelain-doll features and two silver medals from the Sydney Olympics, is an equally alluring marketing phenomenon: she has won ad and sponsorship deals with McDonald's and Budweiser-not, of course, that...

Author: /time Magazine | Title: From Heroes to Brands | 5/24/2004 | See Source »

...commerce. He'd be happy, then, to see Campbell's tomato-soup cans with labels inspired by his famous silk screens lining supermarket shelves. Through a licensing agreement with the Andy Warhol Foundation, Campbell's has introduced limited-edition cans in four color combinations, selling for $2.99 a four-pack exclusively at Giant Eagle supermarkets in the U.S. This is the first time Campbell's has deviated from its red-and-white label since it was introduced in 1898. And with a run of 300,000 cans, each with a copy of Warhol's signature, just wait. Pretty soon tomato...

Author: /time Magazine | Title: Tomato Soup with a Side of Pop Art | 5/24/2004 | See Source »

...windows. And there aren't many changes inside--two new gauges on the dash and a fun little display that shows when power transfers between the electric motor and the gasoline engine. A novel feature: a 110-volt socket up front--thanks to the supercharged nickel-metal-hydride battery pack tucked under the cargo area--into which, Ford rep Corey Holter says, I can plug "a laptop, a cell phone or a blender"--a cool feature for those margarita tailgate parties...

Author: /time Magazine | Title: Test Drive: Ford Escape: A Smooth Ride | 5/24/2004 | See Source »

MARRIED IN THE PACK...

Author: By Claire Provost, CRIMSON STAFF WRITER | Title: Harvard Couples Marry | 5/19/2004 | See Source »

...Well, Dartboard’s sorry; she just couldn’t possibly study for her Bio midterm without some comfort food in front of her. Call it what you will, but a pack of gummy bears, some chocolate chip cookies and a bottle of coke never did a student harm when cramming long hours at a time...

Author: By Sarah R. Lieber, | Title: Dartboard | 5/14/2004 | See Source »

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