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...pack of shoppers swarm supermarket shelves, cheerfully snapping up packages of prepared lasagna, ravioli and paella as they sing the products' praises. Sounds just like a normal evening TV ad. And it is, only this one features ethnic-Arab actors in a commercial for halal food in France. A first in its own right, the ad is already a remarkable sight on French TV. But even more surprising is the reaction it's gotten - or, rather, hasn't gotten. In a country that's usually quick to burst into outrage over the spread of Islam into secular society, these halal...

Author: /time Magazine | Title: Halal Ads Hit French TV | 9/2/2009 | See Source »

...people wear shirts when they shop at Walmart? Or pants that fit? Has that woman been wearing a fanny pack for 15 years or did she just recently pick up on the belt-as-purse trend? Is that guy wearing a cape...

Author: /time Magazine | Title: That Viral Thing: People of Walmart | 8/31/2009 | See Source »

...used to be, when we wanted to use public policy to nudge private behavior, we poked people with a stick: 40 years of issuing health warnings couldn't reduce smoking as much as hiking taxes so that a pack can cost upwards of $9. But nowadays, Congress would much rather reward than penalize, and bribery as policy has a modern elegance to it. Cash for Clunkers didn't involve intricate algorithms or a 1,400-page appropriations bill. The only debate was over how much sugar was needed to sweeten the pot. That first billion was supposed to last...

Author: /time Magazine | Title: Cash for Clunkers: The Bribery Stimulus | 8/27/2009 | See Source »

...psyche of an unnamed first-person narrator whose willful plunge into worldly renunciation is as terrifying as Atman's embrace of hedonism. But after a week exploring Venice with Jeff, I don't feel ready to visit Varanasi with his alter ego. In fact, I'll definitely pack the Fodor...

Author: /time Magazine | Title: The Venice Biennale | 8/26/2009 | See Source »

...first experiment, 203 American undergraduates in South Carolina were offered a choice between a prize pack containing Lay's potato chips - a quintessentially American brand - and one containing British crisps in odd flavors such as "Camembert and plum." After they made their picks, the students filled out questionnaires that measured how much change is going on in their lives. (The questionnaires asked them to rate their level of agreement or disagreement with statements like "I am making a lot of changes this month.") And surprisingly, those undergoing more changes were significantly more likely to have picked the British crisps over...

Author: /time Magazine | Title: Discomfort Food: Change May Make Us Crave It More | 8/25/2009 | See Source »

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