Word: packs
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Justice—Sure, Bass Professor of Government Michael J. Sandel is a brilliant guy, but who wants to pack up all their stuff and move to Cambridge when you could just as easily have Detective Lennie Briscoe lay down the law for you? And with the 64 different versions of Law and Order on TV these days, you can even specialize your focus on a specific aspect of the law, from criminal intent to special victims...
...just a cigarette. Nowhere is that more evident, these days, than in Cairo. For four consecutive summers, I've met friends for drinks at the Greek Club downtown in the Egyptian capital, but this year there's a new ritual to our gathering: Before sitting down, everyone tosses their pack of cigarettes onto the table for a brand inspection. Gauloise (French), Cleopatra (Egyptian) and Rothmans (Canadian) pass without comment, but a pack of Marlboros demands explanation. Boycotting American cigarettes has become a standard political statement in a city where the vast majority of urban professionals are both smokers and fierce...
Curad Hydro Heal Bandages These self-stick, waterproof gel strips protect wounds from dirt and germs but retain moisture to promote healing. They sell for $3.60 per 10-pack and can be worn for several days...
...sharp yelps of a pack on the run reverberate through the hills behind Parkview, one of Hong Kong's posher gated communities. A plaintive "where are you?" cry from within the bush is answered by a chorus of "checking," followed by individual shouts of "chalk" and "flour." Moments later a triumphant "on on!" rings out, a bugle sounds the battle charge, and the runners, dripping with sweat, burst from the underbrush. Casually slinging quips, jokes and benign insults with the easy camaraderie of old acquaintances, the 30-large herd mills around a clearing, in search of the next sign marked...
Nike is not alone in capitalizing on the student-as-mule trend (46% of schoolkids get backaches from their packs). JanSport offers the Pulse, which comes with a waist belt and is padded with its own cushy stuff, called Gelastic. And RakGear by Targus has internal shelving that keeps contents--from books to yesterday's lunch--from settling to the bottom. Kids still need to keep loads to no more than 15% of body weight and wear both straps. The load facing the Nike brand? Convincing kids that a back-saving pack isn't geeky. --By Janice M. Horowitz