Word: pacquiao
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...Yankee Stadium on this September day, the Puerto Ricans who have come out to cheer Cotto are jeering Pacquiao, but for all that physics matters, the Filipino is the favorite for the Nov. 14 Las Vegas bout. His payday, it is said, will be about $18 million. Back in the Philippines, you can pun on Pacquiao with pakyaw - a verb, pronounced the same way, that means "to monopolize, to corner the market, to take everything at wholesale in order to maximize profit." Pacquiao knows he wants more than he has, more than boxing can give. At the stadium, he retails...
...Face for the Selfless Manny Pacquiao, now 30, is the latest savior of boxing, a fighter with enough charisma, intelligence and backstory to help rescue a sport lost in the labyrinth of pay-per-view. Global brands like Nike want him in their ads. He made the TIME 100 list this year. West Coast baseball teams invite him to throw out the first pitch in order to attract the Filipino-American community. He has even become an object of desire: ESPN the Magazine has his naked torso in its Body Issue, which explores the engineering of several athletic physiques...
...Philippines, Pacquiao is a demigod. The claim goes that when his fights are broadcast live, the crime rate plummets because everyone in the country is glued to a screen. His private life as well as the ins and outs and ups and downs of his training regimen are tabloid fodder; his much brooded political ambitions are a dilemma many Filipinos feel as existentially as Hamlet's soliloquy: To be or not to be ... a Congressman...
...Pacquiao has a myth of origin equal to that of any Greek or Roman hero. Aban-doned by his father and brought up by a tough-as-nails mother, the poor boy who loves to box is rejected by a local squad but then journeys many islands away, to the country's metropolis, Manila, to make it big. Then he leaves the Philippines to make it even bigger, conquering the world again and again to bring back riches to share with his family and friends. Now, in his hometown of General Santos City on the island of Mindanao...
...sailors, singers, doctors, cooks, X-ray technicians, mail-order brides, construction workers, prostitutes, priests, nuns. Some spend decades abroad, away from the ones they love, for the sake of the ones they love. Everyone in the Philippines knows a person who has made the sacrifice or is making it. Pacquiao gives that multitude a champion's face of selflessness: the winner who takes all and gives to all. "To live in the Philippines is to live in a world of uncertainty and hardship," says Nick Giongco, who covers Pacquiao for the daily Manila Bulletin. "Filipinos are dreamers. They like fantasy...