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After its fashion, Hollywood was doing its bit to fight the high cost of living. Paddock Engineering Co., which has built almost all of California's swimming pools (50% of those in the U.S.), gravely announced a "People's Pool." Through ads in Los Angeles papers, this symbol of high living was placed within easy reach of the common man; a swimming pool could be ordered by merely sending in the tearaway coupon. The price: $2,500. By last week, 63 orders had been placed for People's Pools...

Author: /time Magazine | Title: CARRIAGE TRADE: The People's Pool | 10/6/1947 | See Source »

Hollywood liked the seamless bowls so much that Paddock, pool-purveyor to cinemoguls since 1922, hired Ilsley as a consultant. When Pascal Paddock, company president, decided to sell in 1939, Ilsley bought him out for a mere $17,000. During the war, Ilsley built pools and water tanks for the Army & Navy, thus was ready to dive back into private pools at war's end. Now he produces about one custom-made pool a day (average cost: about $10,000), paid himself $41,000 last year in salary and bonuses. The company netted $59,730. With the People...

Author: /time Magazine | Title: CARRIAGE TRADE: The People's Pool | 10/6/1947 | See Source »

...Coast horse fan, convinced that betting on Willie is as good a way as any to win, bet on everything he sent to the post. They did it without Willie's blessing; like Jacobs, Willie seldom bets on a horse race, and never more than $10. (A typical paddock conversation goes like this: Owner: "Well, Willie, how do you like my horse today?" Willie: "I like him a little." Owner: "Good bet to win?" Willie: "He might...

Author: /time Magazine | Title: Sport: Winning Willie | 12/2/1946 | See Source »

...spirit of the times: Bombe (Bomb) had become Bonne Chance; Offensivgeist (The Spirit of the Offensive) had become Olymp, but Munich's bettors, who poured more than a million marks a day into the tote windows, could still catch a glimpse of the Bavarian aristocracy strolling in the paddock, dressed in the last word in Paris (1941) fashions...

Author: /time Magazine | Title: FRANCE: Maxim's Is Back | 10/7/1946 | See Source »

...passenger Stratocruiser, foaled in the same stable as the speedy B29. Consolidated Vultee is betting on the 400-passenger transport version of its XB-36 (stablemate of purse-winners like the Liberator, Catalina). In Burbank, Calif, this week the Lockheed Aircraft Corp. led its entry out of the paddock...

Author: /time Magazine | Title: Business & Finance: Connie's Sister | 8/26/1946 | See Source »

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