Word: padmanabhan
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...have set up shop in the outskirts of New Delhi. Retail space for books exploded, with big chain bookstores opening in cities, airports and hotels across the country. "It all happened pretty quickly: shopping malls came up, big bookshops came up, and people had the spending power," says Anantha Padmanabhan, the head of sales at Penguin India. "In 2003 everything curved upwards. A mass injection took place...
...where purists lament the disappearance of the independent bookshop from Main Street, three quarters of India's estimated 2000 bookstores are small, independent dealers, the majority of which still don't use computers to track sales. "So there's no way of finding out exactly what?s happening," says Padmanabhan...
...touch. Authors looking to increase their numbers are compelled to visit bookstores large and small to talk up their book. This word-of-mouth method among booksellers still reigns supreme in India. "They are the guys who are going to be hand-selling a good book to customers," says Padmanabhan. (See a TIME video on an Indian coffee house...
...well known Indian business scion Nandan Nilekani's first book hit the shelves this year, Penguin sold over 60,000 hardbacks - a total that raised expectations for best-sellers in the country. A decade ago, the company wouldn't have dreamed of printing more than 7,000 copies, says Padmanabhan. When the fourth book in the "Harry Potter" series was released in 2001, Penguin sold 30,000 copies. That was a good haul, but still small in comparison to the U.S., which sold 3.8 million copies, and the U.K., which sold another million. By its last two installments...
...terrorists in federal courts, but the Bush Administration's authorization of legally questionable interrogation techniques at the prison now gives many detainees a get-out-of-jail card. "Anytime you try to use criminal courts to prosecute, there's a good chance they're going to be acquitted," says Padmanabhan...