Word: page
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Dates: during 1960-1969
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AIMING to reach an important audience with an important message on safe driving, the Ford Motor Co. chose TIME as the one magazine to make the delivery. The 12-page ad in the center of this issue represents the largest single advertising commitment ever made in any issue of TIME...
...ignore criticism of his Viet Nam policy by the likes of Senators Robert and Edward Kennedy. "They are outsiders, just as I am," snapped Truman. "They have no more business sticking their noses in than I have." As for draft-card burners, said Harry, "all they want is front-page attention...
Among more general historians, Daniel Boorstin's second volume of a projected trilogy, The A mericans: the National Experience, defined the driving American character as it developed between the Revolutionary and Civil Wars. Samuel Eliot Morison's 1,150-page The Oxford History of .'he American People was impressive but quirky. Will a, d Ariel Durant's series on Western civilization continued to be a marvel of readable scholarship with the Age of Voltaire, and Kenneth Stampp's Era of Reconstruction put the blame back on the South's unreconstructed rebels instead...
Buried on page 15,385 of the U.S. Federal Register last week was a brief announcement in almost incomprehensible officialese. Its well-hidden message: the U.S. Government has ended its 75-day war against all imports from France containing nickel. Washington banned the imports last October (and promptly impounded more than a dozen shipments) because France's giant Le Nickel had been buying large amounts of nickel oxide from Castro's Cuba. Shipments could resume, said the U.S., if the French would guarantee that they contained no Cuban nickel...
...Questions of Travel there are only 20 poems, but six of them are egregiously good. One is a 30-page prose poem that contains this spectacular child's-eye view of a horse being shod: "He is enormous. His rump is a brown, glossy world. His ears are secret entrances to the underworld. One of his legs is doubled up behind him in an improbable affectedly polite way. Clear bright-green bits of stiffened froth, like glass, are stuck around his mouth . . and the cloud of his odor is a chariot in itself...