Word: page
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Dates: during 1960-1969
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Newspapers the world over strove to outdo one another. Never in its history had the New York Times used such large headline type. New Delhi's Statesman and the Montgomery (Ala.) Advertiser put large footsteps on their front pages. São Paulo's O Estado de São Paulo ran Astronaut Neil Armstrong's first words after stepping on the moon in nine languages. Rome's II Messaggero covered three-quarters of its front page with three words: "Luna-Primo Passo...
Special editions came off presses from Taiwan to Fleet Street like confetti. Records for circulation, promotion, mass staffing, and words written were broken everywhere. At week's end the Miami News delivered to its readers a staggering 16-page, 33,000-word narrative describing the Apollo 11 mission. In New York, the Times devoted 18 pages to moon news. Even with a press run increased by 75,000, the Times literally disappeared from newsstands Monday morning-some copies going for upwards of $1 on the black market. Both the New York Post and Daily News datelined landing-day issues...
...land Chinese press virtually ignored the moon landing, though one Hong Kong Communist daily headlined: THE AMERICAN PEOPLE PRAY: GOD GIVE ME A PIECE OF BREAD, DON'T GIVE ME THE MOON. On the other hand, Italy's Paese Sera, the unofficial Communist evening paper, devoted twelve pages to Apollo and ran a complimentary picture of Richard Nixon. In Paris, even the Communist paper L'Humanite called the moon walk a "dream from the depths of time realized"-although it managed to keep the words United States and American off its front page...
...show. Furthermore, he says, he was guaranteed a full 26 weeks the first year instead of the customary 15 or 17, and payment for a second season of 26 shows "whether it bombs or not." For that unprecedented, sweet contract, Robbins gave ABC only a nine-page "treatment," conferred a few times with Universal, and then took off for his Riviera home...
...nation's largest advertising agencies, Benton & Bowles normally turns its hand to things that are new or improved, whiter or brighter. But last week, in a pained full-page ad in the New York Times, the agency felt compelled to accentuate the abominable. The headline, over a list of Benton & Bowies' 801 Manhattan staffers, announced that "These are the people you haven't been able to reach at PLaza 8-6200." The ad went on to explain sarcastically that there had been "a little phone trouble," and concluded with an appeal to "keep those cards and letters...