Word: page
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Dates: during 2000-2009
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...developing nations - ask for billions in assistance from rich nations to deal with the climate change they're helping to drive. That's a formula for deadlock - which is exactly how the most recent round of negotiations ended, at a meeting in Bonn in mid-August, with a 200-page document that included more than 2,000 points of disagreement. "We are nowhere near any kind of agreement for climate change," says Janos Pasztor, director of U.N. Secretary-General Ban Ki-moon's climate-change support team. "Time is not on our side." (Read "Viewpoint: Why China Could Turn Green...
Privately, Googlers will tell you that the Bing ads rankle. They describe them as misleading and unfair, painting a picture of Google that doesn't match reality. Maybe, but Microsoft - a company not previously known for its marketing savvy - is taking a page out of a 1960s Procter & Gamble playbook: create a problem consumers don't know they have, then solve it. Bing...
...because "I thought my fellow citizens and public officials needed to know about what happened, what ought to have happened, and what we must do in the future to secure America and to raise the issue of security well above politics." It is an ambitious task for a 280-page book, but Ridge seems to touch on all of the highlights - the bureaucratic turf battles, the political pressures, the massive challenge and the occasional missteps...
Thumbing through his local Swedish newspaper, Göteborg resident Mattias Akerberg found himself troubled by a full-page advertisement for Ikea. It wasn't that the Grevbäck bookcases looked any less sturdy, or that the Bibbi Snur duvet covers were any less colorful, or even that the names given to each of the company's 9,500 products were any less whimsical. No, what bothered Akerberg was the typeface. "I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea...
...couldn't reduce smoking as much as hiking taxes so that a pack can cost upwards of $9. But nowadays, Congress would much rather reward than penalize, and bribery as policy has a modern elegance to it. Cash for Clunkers didn't involve intricate algorithms or a 1,400-page appropriations bill. The only debate was over how much sugar was needed to sweeten the pot. That first billion was supposed to last a few months; when it ran out in a week, a bipartisan coalition voted to squirt $2 billion more into the pipeline. Here, finally, was stimulus policy...