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...Landing high on the Google search-results page is the holy grail of any organization with a website. An entire industry, awkwardly known as search-engine optimization (SEO), has grown up around getting prominent placement on Google, Yahoo!, Bing or one of the other search engines. This jostling for ranking will only get more intense: in October 2008, there were 7.8 billion Internet searches, according to Nielsen; in October 2009, the number had risen to 10.2 billion. And 66% of all those were Google searches, which is to say that two-thirds of all the information supplied to Internet users...
...Google is coy about the algorithm that sends some pages to the top of the news heap and others to Web obscurity, but originality, relevance and locality all play a role, Google says. The formula is always changing. On Monday Google announced that it would show live updates from social-media feeds on its news-search results. And on Tuesday, in response to complaints from newspapers and other news-gathering sources, it announced the creation of Living Story Page, a collaboration with the Washington Post and the New York Times, which puts ongoing stories, like health care reform, under...
...works for Facebook. Try it for yourself - log in to Facebook and type the code: up, up, down, down, left, right, left, right, B, A, enter. It doesn't matter where you type it: just have the Facebook page open and active. The result? Lens flares - those groovy circles that appear when pointing a camera into the sun - appear on your page with every click of the mouse. Useful? Not in the slightest. But they're easy enough to get rid of - logout and they're gone...
Tucked deep inside the Senate health reform bill - beginning on page 1,926 - is a plan for a new federal insurance program. Average premiums could be as high as $180 per month and could be automatically deducted from the paychecks of some American workers. The nonpartisan Congressional Budget Office (CBO) predicts this new program would "add to budget deficits ... by amounts on the order of tens of billions of dollars." This is not, however, the so-called public option that is the focus of much heated debate on Capitol Hill. It's an entirely different Democratic plan...
...years ago, I moved back to downtown Detroit after retiring from the Los Angeles Police Department. I wanted to be part of the solution to Detroit's problems. There is no doubt that the Jesuits inculcated in me a responsibility to serve as a "man for others." Thomas E. Page, DETROIT...