Word: pageants
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Dates: during 1960-1969
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...Xerox, Hallmark, Bell Telephone and Western Electric-most advertisers still prefer to avoid controversial or specialinterest programs, and are happily led to the kind of show that provides the best frame for a sales pitch. Sometimes the frame and the picture merge completely, as when Clairol builds a beauty pageant around its commercials...
...show was called the National College Queen Pageant, which is not to be confused with NBC's Junior Miss Pageant or CBS's Miss Teen-age America Pageant or ABC's Miss Teen International Pageant. This season, with ten girlie galas scheduled by the networks and dozens more by local stations, the College Queen Pageant might possibly be remembered for two slight distinctions. First, the new queen, Valerie Dickerson, 21, from San Jose State College in California, was the only Negro among the 50 contestants. Second, the show is sponsored by the Best Foods Division of Corn...
Royal Saleslady. Like all network pageant winners, College Queen Dickerson will spend the next year posing for magazine ads and giving testimonials on behalf of the sponsor. In addition to such prizes as a new convertible, a trip to Europe and ten shares of Corn Products stock (worth $390 as of last week), she will also earn $100 for each day that she performs as a royal saleslady. The current Miss America, Kansas' Debra Dene Barnes, will pick up $100,000 this year for presiding at the opening of a Pepsi-Cola bottling plant or perching on the fender...
...real beauty of the beauties on parade is that everyone is a winner. The sponsors get a curvy queen who boosts the sales curve. The networks get the talent for free, and thus can produce the spectaculars for about half the cost of a variety show. And the pageant promoters get added revenue from selling the rights to run preliminary contests at local and regional levels. If a city balks at the price, there are always other takers waiting in line. Eight years ago, the Miss Universe Pageant moved to Miami when Long Beach, Calif., refused...
Unashamedly queer characters are everywhere: in big films (Boom!), little films (P.J.), melodramas (The Fox) and comedies (The Producers). In a new documentary, The Queen,* they parade by the camera in a transvestite beauty . pageant. More of them are on the way to neighborhood screens. Staircase, a play about two aging male lovers has been bought by 20th Century-Fox; The Killing of Sister George, a tragicomedy concerning a tweedy lesbian and her baby-doll companion, is now being filmed by Robert Aldrich (The Dirty Dozen) in London. Oscar Winner Rod Steiger's next big film, The Sergeant...