Word: paged
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Dates: during 1920-1929
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...cousin. Col. Robert Rutherford McCormick. The two men are not one in editorial policy. Capt. Patterson, whose chief interest is the New York Daily News, supported Alfred Emanuel Smith in the campaign; every day, during the two months before election, the Daily News said on its editorial page: "If you are for Prohibition vote for Hoover. If you are against Prohibition vote for Smith." The Chicago Tribune and Col. McCormick supported Hoover, but remained...
Along with the change in size, Liberty offers to advertisers a wide variety of display shapes. The lineage system is to be abolished, and all advertising based on fractions of a page, ⅔, ½, ⅓, ¼, 1/6, ⅛ (1/12), (1/24), If an advertiser wants to buy one-third page, he has his choice of a tall, thin space (one full column) or a square space (one-half of two columns). Thus, the flexibility of the Liberty scheme. Two-page spreads can also be purchased in several fractions and shapes, in rotogravure...
...Page (black & white...
...1/24 page...
...first six months of 1929 Liberty guarantees a net paid circulation of 1,750,000; for the second six months 2,000,000. Bigger circulation means bigger paper bills; but the smaller page means smaller page bills; hence Liberty chooses a convenient moment for its change in format. "It will be the popular size," believes Liberty. "There is less room to waste on the library table...