Word: paged
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Dates: during 1950-1959
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Three years ago, when Canadian-born Mrs. Levine was handed the world-affairs assignment, her first act was to buy 35 TIME subscriptions, one for each student, out of the school budget. The day the first copies came, she went through them page by page with her students. Soon the students began to argue-so vigorously that Mrs. Levine asked them to push their chairs into a huge circle against the wall (see cut) so that the debaters could look one another in the eye while voicing their opinions...
...always happy about the front-page ads," says Globe Treasurer John I. Taylor, "but this is a competitive newspaper town, and these ads bring us money." When the Traveler once tried to cut down its outsize headlines, says Managing Editor Hal Clancy, "our circulation went to hell. We have to have them." Fighting for street sales, which comprise up to 40% of average sales, the Globe packs the front page with short leads, which leap helter-skelter to inside pages...
Wooing the Advertiser. This look-and-leap makeup has one virtue, at least to business-office eyes. "It makes the reader go through the entire paper," argues one official. "We can tell an advertiser that every one of our pages is well read." Wooing the advertiser further, Boston papers zealously cover every ribbon-cutting ceremony in the city. But no real attempt is made to cover the city's constant flow of major educational, scientific and medical stories. Deskmen often fumble major stories; e.g., one paper ran Russia's first A-bomb explosion below the fold...
...were to find fault, it would be with the layout. It is hard to see why a 32-page magazine needs to continue every story in the back of the issue when there is so little advertising that the back pages are potentially attractive enough to begin a story...
...flowed free books. By the time the mails had poured in some 3,000 claims from winning bettors, the publishers nervously stuck a finger in the dike: they took a small ad in one morning's Times cautiously announcing that their "offer" (identified only by its date and page in the Book Review) would expire that afternoon, then started getting up a form letter that all bets were...