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...Cabin’ that looked so readable?” he asks.And following trends that are emerging in the rest of the industry, the Press has moved to the Internet to encourage potential readers to return to books. The Press now has a blog and a Facebook.com page. Traffic is still minimal: the blog averages about 200 hits a day. Harvard University Press’ Twitter.com has over 1200 followers; Yale’s has over 1600. Blog posts and tweets announce information pertaining to everything from restaurant shout-outs to news stories—be they about publishing...
...Isabel E. Kaplan ’12 parries her timid demeanor with confident eloquence. She has the air of total normalcy that most Harvard students manifest, but in both pedigree and talent, Kaplan is a far cry from normal. Her book pitch in seventh grade garnished a mention in Page Six of The New York Post, but Kaplan had to wait till the ripe age of 16 to finally sign her first book deal. However, patience paid off; Kaplan’s debut novel, a project more than two years in the making, is set to hit bookstore shelves...
...administrators were right, at least initially. Membership fell once the fraternities were no longer listed in CU directories and the school stopped handing over free address lists of incoming freshmen. At the Sigma Alpha Epsilon house, membership dropped to 24 members in 2005. "No one saw the half-page ad the fraternities placed in the college newspaper," says Stine. "That's where Facebook, MySpace and e-mail entered the picture...
...When we put on events like philanthropic seminars, we'll usually put up a Facebook page and either invite specific people that we're recruiting or the general freshman class," says Royal Carson, president of CU's SAE chapter. (How do the fraternities gather contact info for incoming freshmen? By Facebook stalking, of course. Most students belong to organizations or networking groups that have Facebook pages.) "It's a way for incoming freshmen to see that the Greek system is not what it's perceived to be, not just a place to party. We do other functions. Our real mission...
...Today, SAE has 92 members, including this year's 38 pledges, all of whom registered on the group's Facebook page. SAE's Carson, a 20-year-old sophomore from Dallas, says of recruiting new members: "It all starts with some sort of introduction, and that's where I credit Facebook, making that first introduction, being the icebreaker." Overall, fraternity memberships at CU are up 65% since the organizations moved off campus in 2005. "We just finished a huge rush last fall," Stine says. And came in under budget, too. "When we did the post-market analysis and asked...