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Anand's case study compared VG.no's 6 million monthly readers (it has since grown to 8 million) to NYTimes.com, which at the time had 14 million. VG got 11 page views per session and almost 10 sessions per visitor a month - both figures almost twice those at the Times when the study was done. That boosts ad rates considerably. "If VG had the Times' numbers, revenue would fall by three to four times, and the site would be a loss-making entity," says Anand...
...filled with a sea of 20-something men and women cruising on sleek black motorbikes, all of them Harley-Davidson's Sportster Iron 883s. It's part of a marketing campaign to generate buzz around the newest Sportster. "That's hot!" one woman declares on Harley-Davidson's Facebook page, where other minidocumentaries promoting the bike are posted...
...old’s perspective. According to Ben E. Newcomer of the Harvard Bookstore, Zach’s book has garnered much interest among patrons, including notables such as President Faust. Zach is probably the youngest author to write about Harvard’s football team and (sorry Sports page) he’s definitely the cutest...
...Schwartz should know. In 1963, she and Milton Friedman published the 888-page tome “A Monetary History of the United States.” In it, they argued that the Federal Reserve Board failed to prevent a succession of bank failures and, thus, failed to inspire confidence in the market in 1932 and 1933 because it lacked the “vigorous intellectual leadership” necessary to do so. Weak leadership did not overcome antagonism between the 10-year-old Fed and the New York Clearinghouse—a fate that could befall Geithner?...
...evident that the players as well as Cohler were intent on presenting a rhythmically precise performance, which proved to be no mean task. Although there were some initial troubles settling into a rhythmic groove, by the end of the first act, conductor and orchestra were on the same page. Particularly impressive was the sensitivity with which the players navigated the harmonically difficult passages.Perhaps the greatest asset of the production was its artistic direction under the leadership of Victoria J. Crutchfield ’10. The modern stage design and lighting provided settings with which Harvard students could easily identify: Onstad...