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...become that standard U. S. product, a Busy Man. To save time for him something new in farm magazines has been invented. Monthly at Rochester, N. Y., there used to be published Rural Life & Farm Stock Journal. In its place there now is published The Rural Digest, a 32-pager, conceived, conscribed, composed and cut after the fashion of TIME, the Newsmagazine. The object: to boil down to terse paragraphs of restatement or selective quotation every 30 days, all the agricultural news a high-grade farmer ought to know...

Author: /time Magazine | Title: The Press: Rural Digestion | 8/13/1928 | See Source »

...English idea of a magazine is to reflect the leisure classes. Not so Mr. Lorimer's idea. And his conception of a magazine has brought the Post from a 16-page weekly of 1,800 circulation to a 168-pager with...

Author: /time Magazine | Title: The Press: Lorimer's Drama of Work | 6/11/1923 | See Source »

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