Word: pagers
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...their peers won't buy one until they buy it." Marketers call this treacherous patch of a new product's path to the mass market "the chasm." Companies typically cross it by getting a foothold in a commercial market until consumers grow accustomed to the technology. The pager, for instance, was used mainly by doctors before everybody else caught on. PCs, VCRs, GPS: each crossed the chasm as the price dropped and their utility became obvious...
...Winter 1962. Another 96-pager, with a dozen in color. "Love in the Bible" opened the issue. Allen Ginsberg, who would later protest Ralph Ginzburg's conviction, offered a chatty letter. Frank Harris, author of the social and erotic confession My Life and Loves (which had not yet been legally published in the U.S.), got the biographical treatment. The mood lightened with a couple dozen limericks, familiar to centuries of frat boys. The harlot from Kew, the man from Stamboul and the fellow from Kent all made guest appearances, but not, alas, the hermit named Dave...
Nearly every day now, working from the stand-up desk in his spacious Pentagon E-Ring office, Defense Secretary Donald Rumsfeld pores over a secret document known only to a tight circle of U.S. officials: Deployment Order No. 177. Although it might sound like a one-pager that needs only a quick review, No. 177 is a series of documents, each 10 to 20 pages long, detailing exactly when, how and where Army and Marine battalions, Navy carrier groups and Air Force fighter wings are to be shipped overseas or redeployed for war in Iraq...
...global economy north and south, 18-wheelers full of bulldozer claws and baby cribs, all passing through a town that once didn't bother to pave the streets. Now it can't pour concrete fast enough. The banks are open 7 to 7, seven days a week; the pager shops are everywhere. All the roads are being widened, their shoulders littered with pieces of blown-out tires. Locals say you are not really a borderlander until your windshield has been broken at least once, by one of the rocks flying out from under the big rigs...
...collecting information. We're testing it among employees, and we'll have a market test with clients this summer. We've had an ongoing test with Arbitron [which does ratings research for radio] for a device called a PPM [portable people meter]. It looks like a little pager, and you wear it, and it would allow us to measure television differently than we do today...