Word: pages
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Dates: during 1960-1969
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Nixon will be well briefed. He dined at the White House with NATO Secretary-General Manlio Brosio, and at week's end he started a laborious study "of "the book"-a black-bound 300-page volume prepared for him by the State Department and the National Security Council staff. It details his tentative schedule, suggests drafts for everything from airport statements to formal toasts, and sets forth factual background and policy recommendations for each of his meetings with European leaders...
...solution in view? Indian Express Columnist Nandan Kagal warned that India seemed engaged in a "dance of death" and that "the prospects of In dian unity seem bleaker today than at any time since Indian independence." Times of India Editor Sham Lai, in a signed editorial-page column, said that "a poor country of India's size cannot cope with its problems unless it learns to place the national interest above every parochial interest." Government officials, however, seemed intent on ducking decisions. Home Minister Y. B. Chavan confined himself to saying that he considered the Bombay uproar "most unfortunate...
...trickiest marketing jobs that Madison Avenue has ever faced in volves a product that is now being pro moted in full-page, four-color ads in more than a dozen U.S. magazines, in cluding Glamour, Look and TV Guide...
Also Television. Warner-Lambert has sound reason to speak plainly. When the company first tested small-size, slyly indirect newspaper ads for Pristeen in San Diego and Pittsburgh, the results were indifferent. A later test, using direct, full-page ads in Atlanta and upstate New York papers, as well as more colorful packaging, brought an enthusiastic response. According to Ed Vi-mond, president of Warner-Lambert's products division, that test showed that "80% of adult women are interested in purchasing such a deodorant." Alberto-Culver and its agency, N. W. Ayer, advertise FDS on TV as well...
...drums, to the Inaugural performance of All We Like Sheep by that otiose organ of musical dyspepsia, the Mormon Tabernacle Choir. Television emerges briefly from its ashcan to air a splendid production of Midsummer Night's Dream and then proceeds to ruin the gesture by taking out a full-page newspaper advertisement the next day celebrating its wondrous beneficence. The Trustees of our orchestras are unconquerably reactionary, hopelessly clinging to the Romantic core of the repertoire. The ungainly orchestral apparat of a tableau vivant of funereal men playing the ten thousandth repetition of Beethoven's Fifth before a benign audience...