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...team of four engineers enters the meeting room, each clutching an IBM Think Pad. They have just 20 minutes: a digital clock projected on the wall ticks it down. You don't go before Brin and Page--joined by CEO Eric Schmidt, 51, the Silicon Valley veteran brought in a few years ago to provide adult supervision--until you have your pitch down. And the way Google operates, you don't have your pitch down until you have the numbers to quantify its superiority. The engineers tell Brin and Page that they can generate extra advertising revenue by adding small...
...track of? Or has Google created a system that can handle it all? So far, it has managed to innovate fast enough to justify all the hiring and, arguably, even the sky-high share price. And along the way, a lot of people have become very rich. (Brin and Page are probably worth about $10 billion apiece.) But the annals of Wall Street are littered with tales of brilliant founders who created successful companies, then branched into too many areas, only to see it all come crumbling down or, just as bad, to see new guys in suits come...
...Gmails--so we need to know it won't be evil with them. That's why Google declined that U.S. government request. That's also why, unlike Yahoo!, Google doesn't want to create its own content in any significant way. Once you do that, Brin and Page reason, people will start to wonder about the search results, whether they are skewed to help Google's bottom line. And once people wonder about that, the whole model--of this innovative, seemingly trustworthy company--is compromised. Do the Google guys pay attention to what people think? You bet. During our interview...
...headquarters in Mountain View, Calif. It's a unique experience. Set up in 1998 in a Silicon Valley garage (O.K., that part's familiar), Google inflated with the Internet bubble and then, after everything around it collapsed, kept on inflating. Google's search engine--devised by Brin and Page when they were Ph.D. candidates at Stanford--was better than the rest and, without any marketing, spread by word of mouth from early adopters to, eventually, your grandmother. Search became Google; google became a verb. The world fell in love with the fun, effective, blindingly fast technology and its boy-wizard...
...special, the company that won't give in to the dark side, be it censorship, greed or just plain jerkiness. It's hard to say exactly what "Don't be evil" means, and one could argue that that's the unwritten principle of every respectable corporation. But Brin and Page's ultimate vision--to make nearly all information accessible to everyone all the time--is a tricky thing, given that a lot of us (individuals, corporations, governments) aren't comfortable with a 100% free flow of data. Just last week Google was slammed for a software feature that results...