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...networks became more independent, and the lines between advertising and content were clearly drawn. But as the business grew more competitive--and less profitable--advertisers have demanded more of a presence in programs through product placement and sometimes even ownership. "It's the Wild West out there," says Frances Page, head of Magna Global Entertainment, which develops sponsor-supplied programming. "Each network and advertiser has to figure out what works for them...
...ceremony, Greece's two most celebrated athletes--200-m Olympic champion Konstantinos Kenteris and 100-m silver medalist Katerina Thanou--missed their mandatory drug tests and were suspended by the Hellenic Olympic Committee (H.O.C.) pending an International Olympic Committee (I.O.C.) investigation. For Greeks, it was a shocking front-page horror story. I.O.C. officials say notices were posted on the athletes' doors in the Olympic Village alerting them to the 6:15 p.m. test, and that doctors waited more than an hour before declaring them no-shows. The H.O.C. confirms the athletes had checked into the Village, but says they left...
...flights are more striking than their targets (colonialism, preachers, corporations), and when he cannot get the language quite down--as in a sequence set in 1975 California--the construction begins to feel a little secondhand. The whole of Cloud Atlas never quite lives up to its parts, though every page showcases a high-wire artist who dares us to think of a unified theory of humanity and how "souls cross the skies o' time." Mitchell writes with such bravado and intensity that he can make us believe--as he clearly does--that there's life in the old-media novel...
DIED. JULIA CHILD, 91, trilling cookbook author who on TV's The French Chef introduced fine French cuisine to American homes. (See page...
...girl in Sydney but who heads to Athens amid allegations of abuse of performance-enhancing drugs. "She has been steadfast in stating her innocence," says Nike spokesman Scott Reames, "and we support her in her goal to return to the Olympic stage." That support this summer includes six-page Marion-only ads in several glossies, plus a new TV commercial...