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...prejudged beyond the point that the book itself could make much difference. Yet, astonishingly enough, nothing so far written about the book has stolen its sense of immediacy or muffled its sound of authenticity. Not even the remembered massive coverage?from the first unblinking TV hours to the 888-page Warren Commission report?can diminish the power of Manchester's all-encompassing narrative...
This lesson has become especially clear in talking with some of my fellow interns. Unlike me, they actually came to the Times because they admired its editorial page. But over lunch conversations, after getting past general statements of difference, similarities started to pour out. And not just similarities in music taste. Even in a discussion about a topic as sensitive as identity politics, we found common ground. Indeed, it seemed that both sides were clinging to party lines out of something more like fear than reason...
...heights. With 11 million users, 39% under 13, Neopets is one of the Internet's most popular and "stickiest" destinations. Users visit on average for 3 1/2 hours a month, according to Nielsen/NetRatings. But unlike sites that generate ad revenues by inserting pop-ups or banners along a page that are easily identified (and ignored), Neopets offers marketers what company CEO Doug Dohring calls "immersive advertising." The company integrates ad messages into the site's content, creating "advergames" for clients based on a product-or brand-awareness campaign. The company then tracks site activity and provides demographic and usage data...
...watching cereal ads or movie trailers in the Disney theater. And they can fatten their Neopoints accounts by participating in marketing surveys. Universal Pictures recently ran a survey on the site to assess and build awareness of a forthcoming kids' movie, Two Brothers. Another pitch on the Neopets home page: click through to a website called Dealtime.com and compare such consumer electronics as Sharp and Sony camcorders, getting to know brands in the process...
...Neopets. Food manufacturers in particular are luring kids to their brands with similar offerings. Postopia.com a popular Kraft Foods site, offers a full arcade of games, some (like the Pebbles Quarry Adventure) linked to sweetened cereals and drinks like Kool-Aid. Look closely at the bottom of the home page and you can see the fine print: "We, at Post, want to let you know that this page contains commercial advertising where we mention products we sell...