Word: paidar
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William Marvy leans on an antique barber chair, whose cracked leather he has replaced with Naugahyde ("a fine product"). It is one of the grand old cast-iron, nickel-plated thrones made by the Emil J. Paidar Co. of Chicago. Paidar also made barber poles and, until it went out of business in the early '70s, was one of Marvy's last competitors. Before meeting Marvy, a visitor imagines someone like the last buffalo hunter, a badlands bad man left over from the century before, gloomily waiting for the great herds to come again. But Marvy sees himself...
Takara was so adept at copying that it set some kind of Japanese record for chutzpah. Its first models were almost exact duplicates of the chairs produced by the leading U.S. manufacturer, Chicago's Emil J. Paidar Co. In fact, the parts were interchangeable. Thus, if an arm or footrest broke, Takara's distributors in the U.S. simply picked up replacements from Paidar, eliminating the need for expensive shipping or an even costlier service network...
Takara has 70% of the U.S. market and worldwide sales of $25 million. Last year it opened an assembly plant in Somerset, N.J., and acquired the barber-chair subsidiary of Koken Companies, Inc. of St. Louis. Today there is only one large U.S.-owned manufacturer left: Paidar. The company once held 70% of the market, but now it is so troubled that President Nixon has ordered that it be given special Government...
There is an even clearer case of ca tering to special interests. Last week Nixon ordered special government tax and technical aid to the U.S. barber-chair manufacturing industry, which is suffering from Japanese competition. The entire U.S. -owned industry consists of just one manufacturer, the Emil J. Paidar Co. of Chicago...
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