Word: painfulness
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...plants to pick or which caves to enter, but Knutson surmises that vestiges of this system are at work as we make more mundane choices at the mall. There, it's the match between the value of a product and its price that triggers an anticipation of pleasure or pain...
...viewed products they preferred, Knutson saw activity in the nucleus accumbens, a region of the brain involved in anticipating pleasant outcomes. If, on the other hand, the subjects thought the price of these items was too high, there was increased activity in the insula-- an area involved in anticipating pain. "The idea is that if you can look into people's brains right before they make certain decisions, you can get a handle on these two feelings and do a better job of predicting what they are about to do," Knutson says. "I believe anticipatory emotions not only bias...
...really be sure that he is expressing his satisfaction? His body may be just "expressing" his satisfaction. Although it appears to all observers that Steve believes he's alive and well, loves his family and is only slightly distracted by the residual pain of his many surgeries, there seems to be a possibility that the apparently animate body standing before us only "believes" it is alive, only "loves" his family and is distracted not by real pain but by "pain," the bogus kind that lacks the je ne sais quoi of genuine pain...
...controversy. The President's Council on Bioethics recently condemned his study as unethical, saying that erasing memories risks undermining a person's true identity. Pitman rejects such notions as a bias against psychiatry. After all, he says, no one suggests that doctors should withhold morphine from people in acute pain on the grounds it might take away part of the experience...
...Gods, who could regret the cloning of the high street when you grew up with all that? Turn your nose up at cappuccinos, lattes, pain au raisins, proper muffins with proper fruit - even if you have to pay through the nose for it? (And let me tell you, all those stories you've heard about how expensive London is? They don't come close to the ghastly truth.) Shed a tear for the "genuinely local coffee shops"? Don't think so. Mine's a triple grande skim latte, and the only regret is that I had to wait until...