Word: painfulness
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...Obama campaign actually priced out a similar mailer but decided not to risk a backlash.) And shame works; even some AIG executives gave up bonuses. Cialdini says brain imaging shows that when we think we're out of step with our peers, the part of our brain that registers pain shifts into overdrive. "It's an incredibly powerful spur to action," he says. (See 25 people to blame for the financial crisis...
...that social science can guide people to make better and healthier choices for themselves, whether it means buying that long-lasting lightbulb or shunning that Twinkie. Facilitating change harnesses some principles that behavioral scientists have known for decades: we're a lot more irrational than we realize; we avoid pain more than we seek comfort; we tend to stick with the status quo; and we like to conform with our peers. Michael got interested in this idea when he was reporting his January cover story on energy efficiency. He later discovered that during Obama's election effort, there...
...Thinking of suicide gives me hope that i'll be in my place wherever i go after this life--that ill finally not be at war w. myself, the world, the universe." Klebold was the follower, not the planner. Under Harris' careful direction, he learned to turn his inner pain inside out, into an insane desire to punish others. By the spring of 1999, he and Harris were both calling themselves gods. The rest of us were zombies, losers, robots, trapped in our inferior little lives by our inferior little minds. They were ready to kill. (Read "The Columbine Tapes...
...much like a woodland creature as a result of his time away from human company that Bachmann initially doesn’t even recognize him physically as a human: “[Bachmann] hauled off and poked his stick into the ghost’s side. It writhed with pain and made faces. You’ve hurt my kidney, the critter whimpered.” Though the reader and Bachmann eventually learn that Schnotz was once just as inhuman a soldier as he is now a woodland critter, Schnotz’s Gollum-like wildness emphasizes his pathetic fall...
...collective mood for the day. These most recent developments by SANOSON are exciting for the simple reason that we all know the raw power music has to influence us—whether we be YardFest attendees or restaurant waitresses. But until science offers us an equation for managing pain or stress with music, we will continue to self-medicate, ignorant of the calculus of our hearts but wise to their temperaments.—Ruben L. Davis can be reached at rldavis@fas.harvard.edu...