Word: painlessness
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Dates: during 1960-1969
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...Painless Finance...
Baker's wit only partially conceals an earnest preoccupation with the sad state of the U.S. as he sees it. Too much is synthetic and contrived, he insists, from the current sterile search for the "real self" to the bloodless, painless violence that saturates TV. Everything is produced to be consumed and discarded, and he puts his column in the same category. "There is something sneaky about us," he writes, proving once again that the best humorists are often arch-pessimists. "It is almost as if we were determined to come and go without leaving a footprint...
...gleaming new London quarters in which they are paying customers is neither. The women are pregnant patients preparing for relatively painless childbirth. The key to their goal is contained in equipment they are using and the title of the building in Knightsbridge where they gather at least once a week...
...first, Heyns's decompression unit was only used during labor. But evidence of more widespread benefits to mother and child have led to sequential applications of the device from about the 18th week of pregnancy onward. For the mother, says Heyns, decompression sessions encourage painless uterine contractions that may enhance pre-and postnatal development in the child. Evidence also indicates that the technique lowers the incidence of toxemia-a largely unexplained complication of pregnancy, which can be serious...
Audio-Visuel France expects to receive an American patent this month, plans to market Magic Mirror in the U.S. soon afterward. For American teen-agers who shop with their mothers, the system will hold a surprise blessing. Said an appreciative young mademoiselle, after a painless session in front of the mirror at Au Printemps: "Now Mother can say no before I go to the trouble of trying on an outfit and falling completely in love with...