Word: paint
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Dates: during 1960-1969
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...Angeles Businessman Norton Simon plunges into his backyard swimming pool three times a day, but that is about the only way he ever plunges. Working from a base that includes California's $400 million Hunt Foods & Industries and heavy investments in salad oil, matches, paint and publishing (McCall's), Simon plans his moves with the care and strategy of a Clausewitz. West Virginia's Wheeling Steel (1963 sales: $236 million) was surprised to find a few years back that Simon had quietly become one of its biggest stockholders, controlling 145,000 shares. Last week Norton Simon...
...benefits the most when U.S. householders buy more furniture? What would happen to sales of a paint company if the Government cut back defense spending on aircraft and missiles? Which U.S. industries stand to be hurt most by Britain's new 15% levy on imports? What effect would the proposed $500 million cut in excise taxes have on various segments of the U.S. economy...
...change in consumer demand, Government spending or taxes will affect his own enterprise, give him a better insight into who are his customers' customers (a notoriously foggy order) and show him where he is missing markets in which his competitors are selling. It enables a paint company, for example, to figure out its sales drop on a $3 billion defense cut in missiles and aircraft. Input-output shows that the aerospace industry uses 0.2450 of paint industry materials for every $1 of sales, and that a $3 billion drop in orders would thus mean a loss...
...Paint & Profits. To keep up with change, the chains are rapidly adopting self-service (Woolworth now has it in 80% of its stores) and moving toward larger stores. Grant's new centers sprawl over 31 acres of floor space. Woolworth is placing most of its new stores in downtown areas instead of suburbs because President Robert C. Kirkwood senses "a trend of rejuvenation in the center city." In declining fringe neighborhoods, Kresge has converted its old and unprofitable stores into small-inventory cut-rate stores that sell only limited lines-the fastest selling shades of paint, the most...
...Never have I bowed to gain success; but I would wind myself through all the drains in the world, endure every humiliation and dishonor, in order to paint. That I must do. All conceptions of form living with me, must be released down to the last drop; then it will be a pleasure for me to rid myself of this cursed torture...