Word: paint
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Dates: during 1960-1969
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...marks of man's incursion on the wilderness are by now unmistakable -bullet-riddled trail signs, garbage-strewn campsites, carved-up tree trunks and paint-smeared rock faces. To Mrs. Margaret Robarge, wife of a Seattle postal clerk, such wanton destruction, which she first encountered on a pack trip into Washington's Cascade Range nine years ago, smacked of "wreckreation." Outraged, she decided to set up the Good Outdoor Manners Association...
Lawrence, who came to Braniff from Continental Airlines, turned to the color brush as a quick way to paint over a dowdy image. Between 1945 and 1964, Braniff had slipped from fifth to ninth place among U.S. trunk airlines, was notorious for late flights, sloppy service and shoddy equipment. Its routes included everything from long flights to Buenos Aires to costly Texas puddle jumps, but the airline had not won a new route for ten years and was barely making money. "Flying had become a crawling bore," says Lawrence today. "But flying should be fun-and colors are fun." When...
Virtually all U.S. dentists now agree that the best way to prevent tooth decay is to fluoridate water supplies so that children get the benefits from the time their tooth buds begin to form-only a few weeks after conception. Failing that, many dentists paint stronger fluoride solutions on children's teeth once or twice a year. Adults, with their fully developed teeth, have seemed beyond fluorides' help-destined to suffer the traditional "find the cavity, then drill and fill...
Paco is pleased but not surprised by his sudden success: "There was a need for a new concept of feminity," he explains. "Feathers and boas have no meaning for today's woman. She needs something clean-cut and brilliant." The ideal? "A shining rubber paint that would dry into a second skin...
...sense of the large theatrical effect, yet no detail is too small to obsess his attention. He checks every footlight mike to make sure it is cased in rubbe-otherwise, the mikes pick up the actor's footfalls. He prowls about the sets in narrow-eyed search of peeling paint. He even makes elaborate taxi tours of the entire New York area to inspect all the billboards he has paid for. Once he climbed to a high perch in Yankee Stadium to see if a panning TV camera could catch a certain outfield billboard; he concluded that the sign...