Word: pak
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Dates: during 2010-2019
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While searching for a Bollywood film at an Indo-Pak store my eye was drawn to shelves of Fair & Lovely products that promised a brighter future with whiter skin. A series of commercials for Pond’s White Beauty showed a mini soap opera of dark-skinned Miss World, Priyanka Chopra, lightening her skin to attract her ex-boyfriend, Bollywood star Saif Ali Khan. South Asian matrimonial ads posted on the wall advertise that the bachlorette is “fair,” and bachelor ads usually clarify that this is a quality they are looking for; this...