Word: pakzad
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Dates: during 1978-1978
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Iranians come and go on Rodeo, lavishing hundreds of thousands of petrodollars. They also see the street as a handsome investment area. Bijan Pakzad opened the store of his dreams on Rodeo Drive, a men's store so exclusive (or merely overpriced) that, says he, "the only proper customer is the man who earns $100,000 a month." He and his partner, another Iranian, Daryoush Mahboubi-Fardi, adorned their store with a $400,000 brass and glass staircase, a $75,000 crystal chandelier and a gaggle of other niceties totaling $ 1 million...
...Says Pakzad, with the modesty of a shah: "If somebody needs something, he doesn't belong here. If a man comes in and asks for a size 16½ white shirt, he doesn't belong. But if a man comes in and says, 'I'm throwing out 24 white shirts and I'd like to replace them,' then that's my customer...