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Word: palczynski (lookup in dictionary) (lookup stats)
Dates: during 1999-1999
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Usage:

...successful in this market, a company must first be considered core, a catch-all term for unbridled living of the extreme- sports go-for-it ethos. "To be perceived as core is alternative-marketing gold," says James Palczynski, vice president and analyst at Needham & Co. If you are selling skatewear, then you had better be a skate rat, and your company had better sponsor a team of top skateboarders. But core is more than an aggressive, participatory attitude. It's also a vibe, a quasi-mystical, anti-Establishment subtext that has to permeate a firm and come across in marketing...

Author: /time Magazine | Title: Killer Profits In Velcro Valley | 1/25/1999 | See Source »

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