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Word: pale (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...aristocrat (Miss Bergman). Besides being a great lady, she is also a fratricide, a moral coward and a tosspot. Ingrid is supposed to make this heroine seem an appealing damsel in distress. The appeal, despite beautiful efforts, remains largely potential. The distress comes through without relief, mostly in long, pale-lipped monologues and maudlin confessions...

Author: /time Magazine | Title: The New Pictures, Sep. 26, 1949 | 9/26/1949 | See Source »

...alas, the coming of the gasoline engine has removed the living spur to expressive, non-blasphemous profanity until now only a pale substitute survives-the words are remembered but the music has been lost...

Author: /time Magazine | Title: MANNERS & MORALS: The Forgotten Art | 9/19/1949 | See Source »

...label "Ivory Soap." In 1890, Kodak launched one of the first relentlessly successful slogans: "You press the button-we do the rest." As other manufacturers ventured into advertising's strange new land, a blaze of new slogans followed: "The Beer That Made Milwaukee Famous," "Pink Pills for Pale People," "Do You Wear Pants?" Slogans temporarily gave way to jingles, alarming forerunners of the singing commercial. Illustrations (the manufacturer's face, Indians, prominent public figures, including President James A. Garfield) were used wildly and sometimes weirdly to catch the customer's eye. Then destiny struck in Chicago...

Author: /time Magazine | Title: ADVERTISING: Billion-Dollar Baby | 9/19/1949 | See Source »

...just as mobile as ever, and his harsh look would melt into a ready laugh as he used his hands to emphasize a point. He appeared to be enjoying life, and if he felt under any strain it was not apparent. He wore dazzling white flannel slacks and a pale blue sport shirt embroidered with the monogram...

Author: /time Magazine | Title: YUGOSLAVIA: The Broncobuster | 9/12/1949 | See Source »

Tito led me to the dining room and seated me on his right. He helped himself to some pale pinkish wine, which he mixed with soda. "Not strong," he said, and recommended that I drink a potent-looking dark wine instead. We had noodles for our first course, and as we ate, Tito told stories. Once in the Soviet Union, he recalled, the Russians had given him a horse that nobody had ridden. With gestures, he described his mad ride, whipping through a forest, ducking branches that ripped his clothes, but never letting go until the horse was exhausted. Fascinated...

Author: /time Magazine | Title: YUGOSLAVIA: The Broncobuster | 9/12/1949 | See Source »

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