Word: paleys
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Radio got a good talking-to last week from an experienced and earnest man, CBS Chairman William S. Paley. He jabbed his points home hard, but it was like jabbing at marbles; most of the 4,000 broadcasters who had piled into Chicago were more concerned with the unprogrammed hoopla of the National Association of Broadcasters' first postwar convention. Said Paley...
...Boss Bill Paley and his two new vice presidents, Edward R. Murrow and Davidson Taylor, conceived Operation Crossroads while chinning about their European wartime experiences. They assigned the project to a 32-year-old producer, Robert Lewis Shayon (rhymes with play-on). To find what the nation was thinking, CBS began a public-opinion survey last December. Shayon talked with scientists, military experts, Government leaders. Then he sponged up everything he could about atomic energy...
...vice chairman of the board) is Paul Kesten, who looked after CBS while Paley was overseas. But Kesten is on leave because of ill health, so the second biggest wig is now worn by Dr. Frank Stanton, 38-year-old former psychology professor, and new CBS president...
Frank Stanton got into radio because of a thesis he wrote for his Ph.D. His thesis: people are more impressed by what they hear than by what they see. Kesten read the paper, quickly hired Stanton to tell it to advertisers. He told them so well that Paley made him director of research, later general manager and finally president...
Stanton's ten vice presidents (average age, 45) agree with him and Paley that CBS must concentrate on news, drama, public service programs and music to offset NBC's stranglehold on comedy. Last week, two new V.P.s-39-year-old Davidson Taylor and 41-year-old Edward R. Murrow-took over programming completely after Vice President Douglas Coulter "resigned...