Word: paliafitos
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...popular version of the game is Super Grip Ball, which is distributed by Paliafito America Inc. The company's founder, Mark Paliafito, 25, tried out a South Korean-made set on young players in a baseball league he was coaching last fall. "They loved it," he says, "and I started thinking about the potential this kind of thing had." With his brother John, 24, he formed a small California company, and in January bought the U.S. marketing rights with the guarantee that he would spend at least $1 million on advertising...
Inevitably, fads fade, but while the mitt is still a hit, Mark Paliafito's company is lining up commercial sponsors who will stamp their logos on the Super Grip Ball. He also plans to make disks 7 ft. in diameter for team play. By next year, five new versions are expected to be on the market. And that should be welcome news even for beachgoers who do not play: the muted sounds from Velcro mitts will be displacing the annoying thwock-thwock-thwock of old- style beach paddle-ball games...
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