Word: palin
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Dates: during 2000-2009
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Those who know him best say that if McCain has regrets about the race he ran or his choice of Sarah Palin to be his running mate, they do not show. He tells his staff over and over again, "Don't look back in anger." Several of his former advisers say he is still sore at many of his fellow Republicans who mocked his selection of Palin or who McCain believes did not work overtime to help him. His friends blame the media and the economy for McCain's loss, while former aides grumble about Palin and the general embarrassment...
...last potential time sink is steeping the ghostwriter in the author's voice well enough that he or she can channel it convincingly. Palin's singular rhetorical style is a boon on that score. "The fun part is when you get to the point that they don't even notice it wasn't something they actually said," says Jenkins. "Sarah Palin, in her own odd vernacular, is incredibly sort of quotable and eloquent, in her own Palinesque...
...manuscript arrives on schedule, says Steve Culpepper, executive director of editorial at Globe Pequot Press, editors huddle with sales and marketing staff members, among others, to determine whether it's big enough to be worth crashing out quickly. The company's president makes the final call. (See where Sarah Palin is going next...
...that extra work is, of course, money. Rush rates can bump up copyediting, proofreading and fact-checking costs by 50%, Culpepper explains. Which means the publisher has to calculate whether or not getting a book out quickly will drive up sales. In that sense, the decision to expedite Palin's memoir was a slam dunk, since the quick turnaround ensures that the book will hit shelves with just 38 shopping days until Christmas. "It's holiday time, which is the best, best time to sell a book," says HarperCollins' Andreadis. "We're thrilled...
Read about where Sarah Palin got her start...