Word: palin
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Dates: during 2000-2009
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...Lambert and the troubled Rihanna/Chris Brown pairing. Unsurprisingly, after a historic election in 2008 dominated the trends, it was a bad year to be a politician in 2009, particularly a losing one. In terms of search interest, John McCain fell the fastest, with Barack Obama (No. 4) and Sarah Palin (No. 5) not far behind. (See historical photos on Google Earth...
...Couric interview, Palin had to convince voters she was ready to lead the country if need be. For her relaunch with Oprah and Barbara, the bar was lower: to show America that she could make it through interviews with Oprah and Barbara. (A full-court press from The View--now that would be a challenge.) She reined in her wild syntax, tossed about folksy-isms like "bullcrap" and called President Obama's economic policies "back-assward." And she stressed her average-Jane image: she let Oprah's cameras follow her to the gym; in her book, she recalls going door...
Gone, at least for the big-network audience, was the culture warrior who praised the "pro-America areas" of America. (Though her book-tour itinerary looks like a battleground-state campaign map.) Invited by Walters to rate Obama on a scale of 1 to 10, Palin gave him a 4--a charitable score for a guy she accused of scheming to deny lifesaving care to the elderly and disabled. Whom do you have to kill to get a 3 around here...
...question Palin never answered is how she plans to make her "difference." A talk show? She demurs (but thanks several "bold and patriotic, fair and balanced" conservative talkers in her book's acknowledgments). A presidential run? "Not on my radar." Her political-action group is offering signed copies of Going Rogue to contributors, though, so politics must at least be on her sonar...
Still, a public figure could get used to the freelance life. Through her book (and Facebook), Palin gets to control her story. The interviews don't involve pop quizzes. And at a reported $5 million for Going Rogue, the paydays are lush. November 2012 is three years off, an eternity in the evolution of a reality-TV star. For now, there's no business like rogue business...