Word: palina
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...summer of 1927, Sam Paley, a Philadelphia cigar manufacturer, paid $50 a week to a fledgling local radio station to air The La Palina Hour, a musical-variety show that would advertise his cigars. His son Bill, a company vice president, objected to the decision, which had been made while he was traveling in Europe. But years later, when William S. Paley recalled that early encounter with radio, the story had changed. He was the one, Paley said, who started the radio show -- while his father was traveling in Europe...
...think about retiring. The treasure was soon lost through bad investments, but Paley's father Samuel made his own fortune manufacturing cigars. Young Bill joined the family business and quickly proved an adept salesman; one of his special delights was putting together a show called The La Palina Smoker on that new thing everybody was talking about: radio...
Even The La Palina Smoker was not enough to keep alive United Independent Broadcasters, the tiny network on which it was heard; in 1928 the owner approached Paley's father and offered to sell. Sam refused, but Bill, who had $1 million in his own account, grabbed the bargain, a measly $503,000, and ran. UlB's problem, he recognized, was that it was not big enough. He reorganized, offering greater inducements to affiliates, and within the space of a few months increased the network from 16 stations to 49. Along the way, it was renamed...
Feeding Ideas. All this could leave an impression that Paley is just another of those jet-winged and rich-born people who make a job of everything but work. He is not-but he was certainly born rich. His father was a prosperous cigarmaker (La Palina), and Paley was educated at the University of Pennsylvania's Wharton School of Finance and Commerce ("what a farce"). He got interested in the nascent radio business only when, as the boss's restless young son, he discovered that La Palina could sell a spectacular number of stogies by plugging them over...
...days of shortage, were producing dresses at an average wholesale price of less than $9. Philco Corp. cut its radio and radio-phonograph prices as much as $60 (sample: a $44.95 table model cut to $14.95). Consolidated Cigar Corp. put a 9? price on its 10? Harvester and La Palina cigars...