Word: palina
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Dates: during 1930-1939
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Many CBS sales executives are no longer in favor of any summer holidays for any sponsors. But President William Samuel Paley was once a sponsor himself, became interested in radio when he used it to boost sales of the La Palina cigars his father manufactured. In 1928 he bought himself CBS, built up its station membership until he now controls some 1,600 air hours a day. He sells a goodly slice of these 1,600 hours, but has by no means all for sale. Deductions must be made for: 1) Time differences across the continent. 2) Time given...
...thinly veiled in gauze, lie languorously across a wolf's skin (Wolff's Choice), or step daintily into a mountain brook (The Lone Queen), or sedately duel with rapiers in a grove (El Duelo). Today Consolidated makes its money from more prosaic designs for cigars like La Palina. La Palina was originated by Sam Paley, father of President William S. Paley of Columbia Broadcasting System. The inside of every La Palina box is adorned with a picture of Mrs. Sam Paley in a Spanish costume. Other big Consolidated customers: Bayuk Phillies (500,000,000 bands), White...
...reason often advanced for the difficulties of cinema producers is radio. Hello, Everybody! is an obvious attempt to attract the radio public by exhibiting one of radio's most popular performers, huge Kate Smith, whose saccharine contralto has for two years been the mainstay of the La Palina cigar broadcast...
Kate Smith La Palina Cigars...
...University of Chicago, where he spent one year, he had gone into his father's Philadelphia factory, had broken up a strike by taking these girls out to lunch. Still, he did not think much of the cigar business. Nevertheless, he set out to advertise La Palina cigars, traveled all over the U. S. and Europe introducing Java wrappers into respectable society. His campaign was successful and he supplemented newspaper advertising with radio. In 1928, partly with La Palina's profits, he bought Columbia Broadcasting System...