Word: palina
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...dapper William S. Paley, 47. Born in Chicago and educated at the University of Pennsylvania, Paley was doing all right (vice president in charge of advertising) in his family's Congress Cigar Co. when he decided there was money in radio. Impressed because radio plugs boosted his La Palina cigar sales by 150%, in 1928 he bought control of CBS for $300,000. Since he took charge, the network has grown from 20 stations...
Twelve years ago, short, grey-haired Jay Paley, tired of work at 42, sold his interest in Congress Cigar Co. (La Palina), invested his fortune in prime securities, and set out to view the world. The viewing lasted seven years, and when Mr. Paley finally settled down he hung his hat in the hallway of a mausoleum-like establishment in Beverly Hills, Calif., designed for him by famed Negro Architect Paul Williams. As a permanent resident of the Hollywood area, Jay Paley learned to rumba, played poker for whopping stakes with Joseph M. Schenck and other cinemoguls, took pride...
Many CBS sales executives are no longer in favor of any summer holidays for any sponsors. But President William Samuel Paley was once a sponsor himself, became interested in radio when he used it to boost sales of the La Palina cigars his father manufactured. In 1928 he bought himself CBS, built up its station membership until he now controls some 1,600 air hours a day. He sells a goodly slice of these 1,600 hours, but has by no means all for sale. Deductions must be made for: 1) Time differences across the continent. 2) Time given...
...thinly veiled in gauze, lie languorously across a wolf's skin (Wolff's Choice), or step daintily into a mountain brook (The Lone Queen), or sedately duel with rapiers in a grove (El Duelo). Today Consolidated makes its money from more prosaic designs for cigars like La Palina. La Palina was originated by Sam Paley, father of President William S. Paley of Columbia Broadcasting System. The inside of every La Palina box is adorned with a picture of Mrs. Sam Paley in a Spanish costume. Other big Consolidated customers: Bayuk Phillies (500,000,000 bands), White...
...reason often advanced for the difficulties of cinema producers is radio. Hello, Everybody! is an obvious attempt to attract the radio public by exhibiting one of radio's most popular performers, huge Kate Smith, whose saccharine contralto has for two years been the mainstay of the La Palina cigar broadcast...