Word: pall
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...Pall Mall pioneered the popular-price "luxury-length cigarette" in March 1966, and was followed last fall by Benson & Hedges. The two caught on so well that other companies that had been considering the longer cigarettes rushed their brands into distribution. Along with Pall Mall, the American Tobacco Co. brought out Colony in the 100-mm. length; American is now test-marketing Tareyton, Lucky Strike and Fifty Fifty in that size. P. Lorillard Co. introduced 100-mm. Spring and York and is testing its best-selling Kent in the supersize. Liggett & Myers now has menthol L & Ms in the longer...
...smoking Benson & Hedges 100s." On the other hand, "You'll never have to worry about lighting your nose." And Benson & Hedges 100s offer "three puffs, four puffs, maybe five puffs longer than king size-depending upon how you puff." As a result, Benson & Hedges have edged ahead of Pall Mall as the biggest 100-mm. seller, according to John C. Maxwell Jr., a Manhattan analyst whose statistics on cigarette consumption are the industry's most expert...
...Deep Pall on Vietnam...
...over this progress lies the deep pall created by Vietnam. And this war is the last manifestation of the old stereotypes and the old policy. It is the direct outgrowth of ideas that captured our foreign policy leadership in the time of Stalin. This leadership initiated the present policy in Viet- nam as a reaction to the notion of a unified, all-embracing, world-wide conspiracy of Communism. It probes as the Secretary of State told us for years as did Hitler at Munich, or in a more recent view, as did Jefferson Davis and Robert E. Lee at Gettysburg...
...Lucky Chesterfield Strike KF KF 27.6 27.3 1.42 1.72 Raleigh KF 27.8 1.98 Old Philip Gold Morris R R 29.7 28.8 1.63 1.37 Belair KMF 29.7 2.11 du Maurier KF 30.0 1.96 Players R 31.0 1.67 Camel R 31.3 1.69 York K 32.4 1.69 Camel KF 32.4 1.77 Pall Mall K 33.0 1.75 Half & Half KF 33.6 1.99 Domino K 34.1 1.48 Old Gold K 34.8 1.89 Masterpiece KF 35.9 2.23 Kool RM 36.3 2.21 Fatima K 36.7 1.73 Philip Morris K 37.2 2.11 Benson Brandon & Hedges 100's. K .KF 39.3 38.5 2.29 2.35 Holiday Tareyton...