Word: palled
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Dates: during 1940-1949
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Papa Riggio's boss, American Tobacco's fabulous President George Washington Hill, smiled too. Ever since the famed Cremo anti-spit campaign had failed to turn the ebbing tide of the cigar business, his cigarmaking subsidiary, American Cigarette and Cigar Co., had been a headache. The Pall Mall cigaret, which A. C. & C. had put out in a 15? Americanized version in 1936, fizzled despite a costly advertising campaign. So Hill borrowed Frank Rig gio's idea. He lengthened Pall Mall to King size, kept Young & Rubicam, whom he had hired in 1938, to do the advertising...
...first gave the new Pall Malls an upstage atmosphere, then changed its campaign to emphasize the bigger size. It incidentally capitalized on growing U. S. militarism by putting the comparison in the hands of uniformed sailors, soldiers, marines. Last week, like most advertising George Hill has anything to do with, this idea became so overpowering that The New Yorker was driven to puncture it (see cut). But unlike any advertising agency George Hill had dealt with before, Young & Rubicam had already (as of Jan. 14) resigned the Pall Mall account. Rumored reason: George Hill demanded too much service even...
Whether Frank Riggio's idea, Y. & R.'s ads or George Hill's inspired hunch-playing was responsible, Pall Mall had struck a bonanza. It sold 4,000,000,000 cigarets in 1940, seven times its former volume. Last week Profit-Maker Hill, pleased as spiked punch, translated this into dollars for his stockholders. To American Tobacco's 1940 net of $28,311,783 (up 7% over 1939), American Cigarette and Cigar had contributed $1,458,107 (up 276% over 1939). The subsidiary's Pall Mall division had changed a $780,902 loss...
...dominated, so terrorized, so galvanized into action, or inaction, the people of the entire world. The lives and minds of men in faraway Patagonia, in Bengal, in Senegal and in Saskatchewan have been agitated by the moves of Adolf Hitler. His name hung like a pall over the U. S. political and economic scene of the year just closed and yet you say it was Churchill's year...
...British pressure intensified and a heavy pall of battle smoke obscured Bardia, General Mario Berti, commanding the beleaguered Blackshirts, withdrew his guns and massed them on the west side of the town, to cover the evacuation of such men as could be spared and saved. General Berti, who commanded the Italian volunteers in Spain, has a reputation for last-ditch fighting and added to it considerably last week...